a new employee scheduling system borkowski

The growth of my business in 90s was built around 20 people. With an agency of 60 staff and an overhead of 1.5 million you can’t make disruptive suggestions and you can’t put forward challenging pitches.

I changed my business model because I wanted to work for the right clients. I’ve judged so many of these awards, and the fact is that awards that are difficult to win just don’t milk the cash cow in the same way. The award ceremony culture cheapens the value of awards and the skills that they are meant to celebrate. It seems that there are more PR award ceremonies globally than ever before, and this ubiquity is limiting their impact. I might be unkind to suggest PR is good at one thing – selling itself – but that doesn’t mean it’s selling something that’s challenging and different. In trying to set itself apart from the besieged marketing disciplines, PR has become an increasingly hubristic industry and agencies across the board are cancelling out the skills that set them apart in the first place. What are you doing differently in the past 2 years?

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A new employee scheduling system borkowski